Growth in Market Scale
The global market size of disposable diapers is expected to continue to expand. On the one hand, the decline in the fertility rate in emerging markets has promoted the high-end development of baby products. At the same time, the acceleration of global aging has increased the demand for adult incontinence products. On the other hand, the increase in per capita disposable income has brought about consumption upgrades, and the development dividends of emerging channels have made it possible for the disposable hygiene products industry to still have great room for improvement in both price and quantity.
Product Function Upgrades
- Enhanced Environmental Friendliness: Facing the environmental pressure brought about by disposable diapers, sustainable development has become a key trend. Many enterprises are committed to developing biodegradable materials and promoting a carbon-neutral production chain.
- Intelligent Development: With the development of science and technology, intelligent design will become one of the directions for product upgrades. The application of intelligent sensors such as wetness monitoring can enable parents or caregivers to more timely understand the situation of users and improve the user experience.
Changes in Sales Channels
The importance of online channels is becoming increasingly prominent, and the penetration rate of e-commerce is continuously increasing, with the rise of the DTC (Direct-to-Consumer) model. At the same time, integrating the O2O (Online to Offline) model, such as the linkage between offline baby product stores and online instant retail, can enhance the convenience of consumption and meet consumers’ needs for convenient shopping.
Diversified Consumer Demands
Consumers’ requirements for the water absorption, breathability, and comfort of diapers are constantly increasing, prompting brands to enhance their product competitiveness through material technology and design improvements. In addition, different regions and consumer groups have different demand characteristics. For example, thin and light baby diapers are favored in regions with a tropical climate, and medical-grade disinfected diapers are favored by the group of new mothers, highly absorbent diapers are more prone to incontinence, etc.
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Post time: Mar-24-2025
