Ontex engineers designed High quanlity baby pants for swim to stay comfortable in the water, without swelling or staying in place, thanks to the elastic side and soft, colorful materials. Baby pants produced on the Ontex HappyFit platform have been tested in multiple groups across Europe and have received excellent positive feedback on key indicators such as "fit", "leakage rate" and "softness".
"Our engineers' expertise in hygiene materials and our existing manufacturing platform have created a product line that helps retailers expand their popular baby pants products, while families can enjoy their time in the water without exceeding reasonable expenses. This is where Ontex innovation lies: working with retailers to develop affordable, high-quality products," said Annick De, Chief Innovation and Sustainability Officer of Ontex Poorter said.
As more toddlers enjoy water activities throughout the year, baby swim pants are a product that can help foster consumer loyalty, provided retailers find the right product and price positioning on the shelf.
According to Euromonitor, baby pants are expected to continue to drive growth in the category over the next four years. At the same time, declining purchasing power has prompted consumers to make smart choices, boosting the market share of baby care retailer brands, many of which Ontex manufactures. Ontex outperformed the growing disposable pants market in 2022 and continued to grow at a double-digit rate in the first nine months of 2023.
Ontex’s baby swim pants, along with recently announced innovations in feminine care, infant and adult care, demonstrate how Ontex’s focus on its core business enables the company to deliver innovation faster. Faster innovation is part of Ontex’s strategic vision to become the number one partner to the retail and healthcare industries in Europe and North America.
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Post time: Jun-17-2024
