Market Trends
1.Growing online sale
Since Covid-19 the proportion of online distribution channel for baby diapers sales has continued to increase. The consumption momentum stays strong. In the future, online channel will become the dominating channel for diapers sales gradually.
2.Pluralistic brands
In 2023 there are over 300 new brands enter into diaper market. The scale of new brand sales has increased rapidly. The brands in the diaper market is developing towards diversification. Top brands still took the main sales. However, new labels are growing fast.
3.Cost-effective products and innovative goods
Consumers are most concerned about cost -effectiveness when buying diapers, want to have the high quality products also with the good price. At the same time, more than 50% of consumers said that they are willing to pay more for the special functions and upgrade components. Young parents are more concerned about cost -effectiveness and high-consumption groups are more willing to pay more money for product functions and composition.
Potential Products
1.Skin-care diaper
50% of the parents are willing to pay for the effective ingredients and significant efficacy of diapers. More than 90% of consumers have the willingness to buy products with essence addition, especially young parents and high-consumption group. The main request for parents to choose diapers with additional ingredients is preventing red butt. Therefore, demands are concentrated on soothing and increasing skin resistance. In addition, 35% of parents expect through adding components to solve specific skin problems of the baby. So there is an obvious demand for moisturizing, antibacterial and itching baby diapers.
2.Ultra absorbent diaper
For diapers with poor absorption, the main complaints of consumers are not able to absorb urine instantly, urine leakage, rewet and insufficient capacity. Therefore, many brands have launched ultra absorbent diaper series with more and better SAP.
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E-mail: sales@newclears.com
Post time: Jan-22-2024
