Once the bottom of the barrel when it came to consumer goods, private label brands recently make more effort on developing innovative, premium products that not only rival consumer brands but sometimes superior, especially for the absorbent products, such as baby diapers, adult diapers and under pads. What’s more, major retailers like Walmart and Target have signed exclusivity agreements with independent labels.
Price is still an important factor. However, nowadays the private label diaper business pay more attention on quality and sustainability. Main focus is continually improving the products. To match the quality of the famous brands in current market at a more affordable price but also to have the premium quality among the various brands. Guranteed quality is the key point to attract consumers to purchase again. That is why retailers carefully choose via consumer panel and lab tests which diaper manufacturer to select for their store brand, not just looking at price.
Manufacturers keep improving products not just on performance but also skin care and softness, which play an important role in the purchase decision on diapers, like faster at absorption, more breathable bottom sheet, softer and natural fabric for surface.
To stay competitive our company has launched bamboo baby nappies, bamboo baby pull up pants and bamboo charcoal under pads. They are free of harmful chemicals, minimize impact on the environment and friendly to user’s skin.
Post time: Jul-12-2022
