In recent years, innovation in the baby diaper market has concentrated on skin comfort, leak protection and innovative core designs as well as the push for more sustainable ingredients. Interest in diaper pants is also growing, according to diaper industry experts.
The largest opportunities in mature markets can be defined as: opportunity for increased sustainability, elevated diapering experience and better fitting materials for ease of use and leakage protection.
Until a true solution for responsible disposal and recovery of diapers exists, sustainability claims are limited to marginal improvements in supply chain such as plastic sourced from renewable materials, increased plant-based components across diaper layers, and other improvements such as green conversion energy, for example, the breathable PE film with the biodegradable film ,
Super-absorbent core is made with plant-based materials .
What’s the “diapering experience” mean ?It means improving the visuals and haptic of the products and refining the shopping and unboxing experience.
Over the last decade, sustainability and ingredient transparency have become more important to consumers. They want diapers that are not only better for baby but also the environment. They’re also increasingly selective about what they don’t want to have in a diaper, like diapers are free from lotions, natural-rubber latex, fragrance and elemental chlorine bleaching, and use only non-toxic, water-based inks.
Currently, for the package , the trend is go for the biodegradable and recyclable package .
There has a goal to achieve 100% plastic-free packaging soon. To achieve this, it is developing a durable, recyclable paper insert to replace the plastic insert, and it has already have some makes try this solution with 100% biodegradable paper bag in the market already.
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Post time: Sep-06-2023