Ibura ry'ibikoresho bito, ihungabana ry'isoko hamwe n'ifaranga ryagaragaje ibicuruzwa byinshi n'ibirango muriimpinjaisoko mu myaka mike ishize. Ariko, mubyiciro byimpinja zibyara udushya ni nzima kandi ibirango bishya byatangijwe ubudahwema.
Muri Amerika babitangajeikirango cyihariye cyumwanainyungu zumugabane zarabaye ariko zisa naho zishyize mu gaciro, mugihe muburayi, aho imigabane yibirango yigenga yagiye iba hejuru kurenza Amerika, ubwiyongere bwibigabane byigenga bwabaye hejuru muri uyu mwaka.
Iminsi iyo label yigenga yafatwaga nkibindi bihendutse kubirango byo hejuru birarengana. Noneho label yigenga irashya nkibiranga kuyobora kandi ikomeza gutera imbere kubicuruzwa byiza. Vuba aha abadandaza bongeye gukora ibirango byabo muguhuza ibicuruzwa bizwi nkaibimera bishingiye ku bimera, ibinyabuzima bishobora kwangirika, bikomoka ku buryo burambye, byoroshye uruhu rwumwana, hamwe nibipfunyika amaso hamwe nururimi rwamamaza. Umurongo uri hagati yibirango bizwi na label yigenga urimo gucika buhoro.
Nk’uko byatangajwe na Euromonitor, ibigo bibiri bya mbere-P & G na Kimberly Clark - bifata igice kinini cy’isoko ry’abana bato, hafi 75-76%, mu gihe ibirango byigenga bifata 16-18%. Ibirango byigenga bifite abaguzi b'indahemuka bagura cyane kumurongo. Nubwo ibyo bicuruzwa bito byigenga bikunda kuba ibicuruzwa bihendutse, benshi mubakiriya babo barashobora kugura ibiciro biri hejuru bashingiye kumafaranga meza. Ibirango biracyafatwa nk "Ibindi", ariko babonye imigabane yisoko kubirango byambere byigihugu.
Nubwo ibyo bicuruzwa bito bya butike bitigeze biganza ku isoko, ahasigaye mu nganda harimo abatanga ibikoresho fatizo n’inganda zidandaza barabareba kugira ngo batere imbere hamwe n’udushya tuzakurikira binyuze mu kurushaho kumva ko ibyo abaguzi bakeneye. Mubyukuri, ibirango byabigenewe byigenga bimaze kuba umuyobozi wingenzi kumasoko yimpinja kandi bizagira ingaruka kumasosiyete ubudahwema. Kubaho kwabo kwibutsa ikirango cyo hejuru komeza utere imbere. Hanyuma, ibicuruzwa byiza kandi byiza bizagirira akamaro abaguzi.
Tel: +86 1735 0035 603
E-mail: sales@newclears.com
Igihe cyo kohereza: Kanama-08-2023
