Ukushoda kwezinto ezingavuthiwe, ukuphazamiseka kwe-supply chain kanye nokwehla kwamandla emali kuhlole abakhiqizi abaningi nemikhiqizoingane inabukeniemakethe eminyakeni embalwa edlule. Kodwa-ke, esigabeni se-diaper yezingane ukuqaliswa okusha kuyaphila futhi imikhiqizo emisha yethulwa ngokuqhubekayo.
EMelika babike lokhoilebula yangasese yenganekwaneizinzuzo zezabelo zenzekile kodwa zibonakala zilinganiselwe, kuyilapho e-Europe, lapho amasheya ngelebula yangasese ngokomlando ayephezulu kune-US, ukukhula kwamasheya amalebula azimele kube phezulu kancane kulo nyaka.
Izinsuku lapho ilebula yangasese yayibhekwa njengenye indlela eshibhile kumabhrendi aphezulu ziyadlula. Manje ilebula yangasese isinobuhlakani obusha njengemikhiqizo ehamba phambili futhi iqhubeka ithuthukela umkhiqizo ongcono nakakhulu. Muva nje abathengisi abanjalo baphinde benza amabhrendi abo ngokuhlanganisa izici zomkhiqizo ezidumile ezifana neamanabukeni ezingane asekelwe ezitshalweni, i-biodegradable, itholakala ngokuqhubekayo, ithambile esikhumbeni somntwana, kanye nokupakishwa okudonsa amehlo nolimi lokumaketha oluqondisiwe. Umugqa phakathi kwemikhiqizo eyaziwayo kanye nelebula yangasese uphulwa kancane kancane.
Ngokusho kwe-Euromonitor, izinkampani ezimbili eziphezulu-i-P&G ne-Kimberly Clark-zibamba ingxenye enkulu yemakethe ye-diaper yezingane, cishe i-75-76%, kuyilapho amalebula angasese ethatha u-16-18%. Le mikhiqizo ezimele inabathengi abathembekile abathenga ku-inthanethi ngokuyinhloko. Nakuba le mikhiqizo emincane ezimele ivame ukuba ngamanabukeni entengo ye-premium, iningi lamakhasimende abo lingakwazi ukukhokhela amanani aphezulu ngokusekelwe emalini enhle. Le mikhiqizo isabhekwa njenge "Ezinye", kodwa bathole isabelo semakethe ezinkampanini ezihamba phambili zezwe.
Yize le mikhiqizo emincane yezitolo ingazange ilawule isabelo semakethe, yonke imboni ehlanganisa abahlinzeki bempahla eluhlaza kanye nezimboni zamanabukeni zibheke kubo ukuthi baqhubekele phambili nokuqamba okusha ngokuzwela kwabo okuthuthukile ezidingweni ezintsha zabathengi. Eqinisweni, ama-diaper ilebula yangasese asevele engumholi obalulekile emakethe ye-diaper yezingane futhi izothinta imboni ngokuqhubekayo. Ukuba khona kwabo kukhumbuza uhlobo oluphezulu qhubeka luthuthuka. Ekugcineni, imikhiqizo engcono nengcono izozuzisa abathengi.
Ucingo: +86 1735 0035 603
E-mail: sales@newclears.com
Isikhathi sokuthumela: Aug-08-2023
